Betty joined the CFKA team in March 2024. She spent the past 18 years with The Corporation of Massey Hall & Roy Thomson Hall in Toronto, in the roles of Membership & Donor Information Associate (2012-2022) and Membership Associate (2004-2012).
Betty brings to CFKA considerable donor database expertise. She was “super-user” of their fundraising and membership CRM modules; was responsible for Development staff training; and was fundraising lead to complete full ticketing and donation database conversion, including mapping and systems set up.
She also provided extensive administrative support: collaborated with Finance team to simplify banking reconciliation and to meet C.R.A. regulations, and supported the Vice President, Development and team in custom reporting needs and using trends to direct campaigns.
Betty also brings significant donor-facing experience, as she also managed the stewardship and growth of the Friends First membership program.
Prior to her time at The Corporation of Massey Hall & Roy Thomson Hall, Betty was at Parkinson Society Canada as Fulfilment Associate (2003-2004) and Donations Assistant (1999-2003).
Betty holds a B.F.A. (Drama, With Distinction) from University of Calgary and began her career in the Alberta theatre world in stage management.